White Paper: Content Marketing Solutions for Retail Industry - Page 14

Links & hotspots
When it comes to the retail customer experience, convenience is everything. Add hotspots to your catalog, link them to external websites where shoppers can find more information about products, or direct readers to different pages within the publication. Add special checkout links to products so shoppers can purchase items instantly.

Branding
The Internet has become an extremely influential channel for building brand awareness. Producing great content is essential, but you’ll need to put your name on it, too. Here’s how retailers can brand their interactive content with Joomag.