White Paper: Content Marketing Solutions for Retail Industry - Page 11

Visual elements
A detailed catalog can be an important incentive for encouraging customers to buy. Visual media like images, videos, and infographics are much more convincing than text. Use the former to increase traffic, complement branding initiatives, and improve your online visibility.
Shoppers today do their research (and lots of it) before making a purchase. Deliver timely and relevant information to them with insightful content packed with photos, slideshows, and other interactive elements.