Generating and Managing Leads: Strategies for Converting Website Visitors into Qualified Leads | Page 9

PROBLEM 3:

Generating and managing leads

Content has become the lead generation epicenter of the Internet. The best kind informs, educates, and generates qualified leads so marketers can engage target audiences across the buyer landscape. It sounds easy on paper, but producing content that helps leads overcome their unique challenges is an ambiguous goal. If you achieve it, you’ll have leads flocking to you in no time.

“You can't buy your audience’s attention. You have to earn it.”

Accordingly, lead generation strategies should be overhauled to meet the needs of target markets. First, you’ll need to create compelling content. Then you’ll need to use it to convert website visitors into leads.