Content Marketing for Clubs: Attract, Engage, and Retain Members | Page 8

Prospective members frequently use Google to research clubs and venues. Content marketing optimizes your website’s ranking on search engines and gets more people to it.
When prospective members narrow down their major options and compare them, content marketing helps them understand your club’s unique offerings.
When current members want to learn more about the club they’ve joined, content marketing keeps them in the loop and turns them into brand advocates.



PROBLEM 2:

Distributing content to club members and prospects

Use personalized, automated emails to respond to people who inquire about memberships through your website. With content marketing platforms, users can set up automations that deliver personalized emails to each individual. According to the Club Managers Association of America, prospective members (especially younger ones) prefer clubs to make initial business contact through email instead of phone or direct mail.
To build a perfect content distribution strategy, you’ll need to know which channels your target audiences are engaging with regularly. Of course, most prospects will Google the information they’re looking for. But it’s also important to consider the other channels you can use to deploy content, like social media and email.