Connecting with Young Golfers: Enhancing the Golf Experience for Millennials | Page 4

To reach young golfers, courses need to have a mobile, social, and experience-oriented marketing strategy in place. While many have already integrated mobile and social aspects into their outreach initiatives, it’s the experience that’s often the decisive factor in a millennial’s decision to join a club. Marketers can’t treat millennials like everyone else; they’ll need to sell the golf experience -- not just the game -- in creative, consequential ways. The goal is to create a memorable experience that millenials want to tell their friends about (in person or on social media).

“Golf alone is not enough for many millennials – they want GOLF+”
- The National Golf Foundation