Reaching Target Audiences: How to Connect with Millennials and Car Buyers | Page 8

PROBLEM 2:

Reaching target audiences

Millennials, the largest generation in the country’s labor force, spend $200 billion in the U.S. alone. By the end of 2018, they’re spending power will surpass every other generation that’s preceded them. Reaching millennial audiences is a critical step for marketers intent on growing their businesses.

Car buyers are using different devices to research and consume information as well. Accordingly, marketers should consider multiple devices and platforms when distributing content to them.

PROBLEM 3:

Lead generation

Generating steady leads is essential to your business’ success, but it isn’t easy. For car dealerships, successful lead generation piques customers’ interest, rakes up new business, and helps build internal databases such as CRMs. It’s one of the most efficient and highest converting channels in the digital media sector. But improving sales efficiency and generating more leads requires businesses to devote precious resources like time and money, which isn’t always a straightforward process.