Millennials’ buying habits are transforming the automotive industry. According to a study conducted by Autotrader, 88% of prospective buyers use the Internet when shopping for vehicles.
They’re on it to find the perfect car that fits into their budgets and read dealership reviews. The Web is a powerful research tool, so it’s no surprise that more and more people are using it to expedite the buyer’s journey.
Expectations are rising as digital trends in the automotive industry continue to unfold. As more tech-savvy customers enter the market, producing impactful interactive content isn’t an option for companies anymore-- it’s required. Stagnant print magazines and brochures aren’t nearly as effective as they once were.