The Benefits of Automotive Content Marketing | Page 4

Automotive content marketing presents a “huge opportunity for carmakers to capture the hearts and minds of car buyers, driving enthusiasts, and those loyal to their brand,” says Newscred Insights. “Although many car manufacturers have at least test-driven content marketing, only a few are keeping pace with other industries.” Content marketing is useful because it:

• Helps buyers in their shopping journeys
• Helps with SEO (search engine optimization)
• Helps breathe new life into your social media strategy
• Helps build trust