Digital Transformation in the Automotive Industry | Car Brand Marketing Online | Page 3

1. INTRODUCTION

Digitization has impacted every sector of the automotive industry as more and more opportunities for connectivity emerge from disruptive trends.
As the automotive and tech worlds converge, businesses today must decide their roles in the bigger picture; namely, how to drive more value from developing new car technologies and streamlining business workflows. Those who don’t risk being outclassed by competitors who smartly exploit the industry's emerging connectivity for their own growth.

To engage with clients, involve themselves more in the buyer’s journey, generate high-quality leads, and increase sales, car brands should embrace digital transformation and take their marketing collateral online, including:

Owner manuals: to help customers learn the ins and outs of a recently purchased vehicle.
Brochures & catalogs: to market new vehicles and maintenance offers.
Magazines: to engage readers and promote interest for new cars.