Joomag Metrics: Average Session Duration, Page Views, and Traffic Sources | Page 17

Metrics provided by Joomag include “Average Session Duration,” which calculates the exact hours, minutes, and seconds viewers are staying on a particular page, “Page Views,” which lists how many views a page receives over a given time period, and Traffic Sources, which review different sources that drive traffic to your content.

KPIs, or key performance indicators, significantly improve business performance when implemented properly. Coupled with an inclusive content marketing platform, they can generate a significant amount of insight into driving business value with high-level data analysis. Below are some ways Joomag has helped top car manufacturers engage their customers with better content:

200% increase in average session durations
5x increase in pageviews
40% decrease in bounce rates