White Paper: Content Marketing for Hospitality Industry - Page 25
Leads are important for any business. No leads mean no sales. To promote their conference and meeting service capabilities, for example, hotels must generate enough interest for event planners to call, send their contact information, and eventually deliver a request for proposal. Once these conditions are met, a sales representative can then pursue the lead.
Hotels should focus their efforts on reaching targeted audiences that consistently add value to their bottom lines. This strategy will not only boost conversions, but also allow hoteliers to optimize their services and forecast booking trends. Here’s a quick glance at Joomag’s lead gen tools (all of which can be embedded in your content):
Lead gen forms Subscription pop-ups Custom subscription forms Embedded subscription forms