White Paper: Content Marketing for Hospitality Industry - Page 22

Embedding*: embed marketing assets into your business website and blog. You’ll drive more traffic to both and make it easy for customers to find you.
Custom domains*: register a custom domain and link it to your digital publications. Custom domains lend more credibility to your brand and boost exposure on search engines.
CRM & email marketing*: the best content marketing platforms enable businesses to create engaging emails, distribute them through custom email campaigns, manage contacts, and forge meaningful relationships with customers via built-in CRM and email marketing tools.