White Paper: Content Marketing for Hospitality Industry - Page 16
Data plays a central role in marketing. Managers can’t rely on gut feelings and intuition when making pivotal business decisions. Analytics paint a clearer picture of your target audience, optimize conversions, measure content performance, and ultimately drive profitable customer action.
Content marketing platforms typically include analytics that require no additional software to use. Joomag’s tracking metrics, listed below for example, offer valuable insights into how well your marketing assets are performing:
Content insights: track how readers are interacting with your digital publications, how engaged they are, which pages are viewed most often, and more.
Traffic insights: discover which sources (search, direct, or referral) are performing optimally and funneling the most traffic to your content.