Elevating Hotel Marketing Strategies: A Narrative-Driven Approach | Page 12
The hotel market is changing. Visual marketing strategies should elevate themselves beyond the confines of sales funnels and instead tell narrative-driven stories that resonate with travelers’ emotions and interests. Tourists today aren’t choosing hotels because of their free perks (though they’re always nice to have), but instead basing their decisions on how accommodations factor into the overall travel experience. Accordingly, it’s important to create a compelling narrative with strong visual components.
Content marketing platforms are widely used by hoteliers to create engaging interactive content.
For example, here are some content creation options provided by Joomag: PDF upload Predesigned templates The Crater™ Editor