Digital Distribution for Hotels: Overcoming Challenges and Building Loyal Communities | Page 20

Digital distribution is complexifying as technology continues to evolve, and many hotel managers underestimate the challenges accosting them on a day-to-day basis. If you’ve put the time and care into creating high-quality marketing collateral for your hotel, then chances are you’re ready to put it in front of the right people.

Content marketing platforms offer a variety of choices to help hotels build loyal communities around their content. Here are a few ways you can, too:

Short links and social sharing*: shortened URLs streamline the distribution process and spread content through multiple channels, like social media, quickly.
Newsstands*: some CMPs include newsstands and corresponding apps for hosting digital content.