On the plus side , there is expected revenue growth due to the prevention of piracy and the effective protection of intellectual property , which also helps promote sales of legitimate licensed products . There is also the additional option of introducing flexible pricing models that can be matched more perfectly to the needs of actual clients and help generate new revenue streams .
After the initial introduction phase , automated license distribution can help bring down running costs . Integrating a fully formed licensing technology can also reduce development costs , as developers have access to a standardized and complete package . This also promises more consistent and efficient administration and , in turn , lower support costs .
The ROI calculation is based on a three-year timeframe , since the decision in favor of a software licensing system is strategic in nature and will typically be made for the long term , even though the initial investment itself should reach break-even as quickly as possible . The three-year period allows the calculation to capture the sustainable effects on operations , profitability , and long-term value creation while also offering a realistic period for calculating the investment decision .
Revenue Increase
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Revenue
Initial Start-Up costs
Software License fee
CodeMeter Protection Suite Wibu-Systems Professional Services Wibu-Systems Academy / Training
Image 1 : Initial costs
Image 2 : Revenue growth due to software protection measures
[ TEUR ] [ TEUR ] [ TEUR ] [ TEUR ]
Initial costs CodeMeter [ TEUR ] technology
ISV development costs for [ TEUR ] integration into software products
ISV development costs for [ TEUR ] integration into backoffice systems
Initial development cost ISV [ TEUR ] Total Initial Start-up costs [ TEUR ]
Average Sales price per unit Annual quantity
[ EUR ] [ pcs .]
Annual revenue [ TEUR ]
Revenue increase by reducing illegal copies Annual quantity increase [ pcs .]
Piracy rate in market : 15 % Revenue increase [ TEUR ]
� Revenue increase |
|
|
by IP protecting ( software + data ) |
Annual quantity increase |
[ pcs .] |
Market share increase : 10 % Revenue increase [ TEUR ]
� Revenue increase by offering fl exible pricing models
by offering new pricing models
Revenue growth by fl exible pricing models Revenue growth by new pricing models
Revenue increase Total Revenue increase
[%] [%]
[ TEUR ] [ TEUR ]
Total Quantity increase [ pcs .]
Cost Savings
NOTE : For the English localization of this German white paper , it ' s important to note that the acronym TEUR is frequently utilized . TEUR stands for thousand euros , and while it is predominantly used in German-centric countries , it efficiently conveys the concept in charts and tables throughout this document .
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�
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FTE cost per Order-taker
FTE cost per developer
FTE-Kosten pro Support-Experte
65,0 [ TEUR ]
Number of licensing order-taking Reduction of licensing order-taking
Cost savings licensing order-taking
Number of legacy licensing developers Reduction of licensing developers
[ FTE ] [ FTE ]
[ TEUR ]
[ FTE ] [ FTE ]
100,0 [ TEUR ] Cost savings development [ TEUR ]
Number of legacy support experts Reduction of support experts
[ FTE ] [ FTE ]
70,0 [ TEUR ] Cost savings support [ TEUR ]
Image 3 : Potential savings from automating the licensing system
Total Cost savings [ TEUR ]
5