WHISTLES buying and merchandising project | Page 13

B R A N D

I N T R O D U C T I O N
M a l e

S T E V E

I c o n s

J O B S

Whistles has announced in its journal that Steve Jobs, the late CEO of Apple, was
its male icon and role model. Whistles resembled the characteristics of a metrosexual, sensitive, and confident leader. His modern style best defines its male customers.

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