Where Canada Media Kits WHERE Vancouver Media Kit 2018 | Page 4

VANCOUVER
2018 MEDIA KIT
READERSHIP SURVEY
Where Vancouver readers are affluent and
ready to spend compared to the average
Canadian traveller.
Where Vancouver
readers act on
advertising
Where Vancouver readers spend an average of $1,555 during their stay,
whereas the average traveller in Canada spends only $738 .
70% dined at a
restaurant they
saw advertised
in Where
66% have shopped
at a store they
saw advertised
in Where
78% visited an
attraction they
saw advertised
in Where
88% agree that "Where
ads provide useful
and relevant
information"
That’s TWICE as much!
43% more likely to eat at a high quality
restaurant during their trip
54% more likely to shop
during their trip
82% more likely to visit a gallery or
museum during their trip
INT'L
18%
Your biggest spenders
Overnight visitor spending
CANADA
59%
U.S.
23%
Sources: Where 2013 Reader Survey: Total sample: 1,362.
Tourism Vancouver 2016 market origin of overnight visitors to greater Vancouver.
1755 WEST BROAD WAY, SUITE 510, VANCOUVER, BC V6J 4S5 604.736.5586