Where Canada Media Kits WHERE Toronto Media Kit 2018 | Page 4

TORONTO
Where Toronto
DINING
Toronto is a food lover’s paradise, with hundreds of diverse
dining options. Readers look to Where Toronto to help them
navitage the multitude of restaurants in the city. In the heart
of the downtown, along Yonge Street from Queen to College,
it’s estimated that there are 150 restaurants and bars alone.
Where Toronto is the ultimate informer to help visitors
discern from the hundreds of choices available to them.
81%
of Where readers dined
at a restaurant they saw
advertised in Where.
Where readers
are your target audience
16%
25-34 years old
33%
39-49 years old
30%
50-64 years old
94% of Where readers visit fine-dining
restaurants—an average of 10.3
times per year.
97% of Where readers visit family
restaurants—an average of
10.1 times per year.
39 % visited 3-5 times
26% visited 12+ times
29% visited 3-5 times
25% visited 6-11 times
13% visited 12-19 times
Source: Where to Dine Toronto Survey, 2016
MEDIA KIT 2018
21% visited 6-11 times
14% visited 1-2 times
12% visited 1-2 times
10% visited 20-35 times
11% visited 36+ times