Where Canada Media Kits WHERE Toronto Media Kit 2018 | Page 5

TORONTO
Where Toronto
SHOPPING
71%
of Where readers have
shopped at a store they saw
advertised in the magazine.
Where readers have an average household income of
$104,457—30% higher than the Canadian average. They also
spend more than the average Canadian traveller on items like
clothing, jewellery, electronics and home accessories. And
92% of Where Toronto readers are return visitors to the city.
4.3 days
Average length of
each trip
$1,240
Average spend
per trip, per visitor
(excluding travel and
accomodations)
87%
of readers
considered Where
shopping content
valuable.
Compared to the average Canadian adult,
Where readers are:
88%
more likely to spend $1,000+ on women’s
70% clothing per year.
more likely to spend $1,000+
53% on home electronics per year.
more likely to spend $5,000+
85% on furniture per year.
more likely to spend $1,000+
83% on home accessories per year.
more likely to spend $1,000+ on men’s
clothing per year.
Source: Where 2013 Reader Survey
MEDIA KIT 2018