Where Canada Media Kits WHERE Ottawa Media Kit 2018 | Page 8
ottawa
Digital and Proof Requirements
Where Ottawa will not assume any responsibility for advertising reproductions
that do not conform to the mechanical specifications listed here. All ads must
be supplied digitally.
• All critical matter must be kept within ¼" from the bleed trim edges.
• We will ONLY accept PDFX-1a files (ensure that files are 300 dpi).
• Include 1/8" bleed trim on all sides for pages built to bleed trim specs.
• Images should be a minimum resolution of 300 dpi @ 100% size.
• All RGB images must be converted to CMYK.
• All spot colours (Pantone) must be converted to CMYK.
• Type should be a minimum of 8 point. Reverse type less than 12 point is not
suitable for reproduction. Where Ottawa is not responsible for reproduction
of type in sizes smaller than those mentioned above.
• Ink density for all four process colours must not exceed 300%.
• Ad material must be supplied via the AdDirect portal and be accompanied by a colour proof
(see proof requirements) generated from the supplied PDFX-1a file.
• Where Ottawa reserves the right to add a keyline to floating ads to differentiate
them from editorial.
• Where Ottawa reserves the right to refuse any or all copy deemed by Where
Ottawa to be unsuitable.
• Please be sure to include trim, crop marks and bleed on your proof.
• Advertisers and/or advertising agencies assume full responsibility for all content of
advertisements and any claim made against Where Ottawa because of such content.
• Please do not apply trapping to PDF files. Where Ottawa will not be responsible for
reproduction of trapped files.
• All advertising materials will be destroyed by Where Ottawa if not requested within one year
after date of last use.
• Where Ottawa will only be responsible for ad reproduction if a proof conforming to DMAC
standards is supplied.
• SWOP certified hard-copy proofs such as EPSON or FUJI are required as a colour accurate
guide for reproduction (PDF, tear sheets, colour laser or inkjet printer proofs are NOT
acceptable for reference).
• Hard-copy proofs are also required for ads submitted via the AdDirect portal.
• Note: any and all colour proofs are only an approximation of
colour production.
• Refer to DMAC standards for further requirements.
Visit: https//magazinescanada.ca/dmacs.php?cat=dmacs
• EPSON proofs are available at $50 each.
Ship to:
Media Kit 2018
AdDirect Upload Information
Visit the AdDirect home page to
take the tour of how to upload
your ad using the preflight portal
system.
Where Ottawa Production Dept., St. Joseph Media, 111 Queen St. E., Suite 320, Toronto, ON M5C 1S2.
Attention: Alexandra Irving, Production Manager (416-364-3333 ext. 3044, [email protected])