Where Canada Media Kits WHERE Ottawa Media Kit 2018 | Page 5

ottawa Where Ottawa Shopping 71% of Where readers have shopped in a store they saw advertised in the magazine. Where readers have an average household income of $104,457—30% higher than the Canadian average. They also spend more than the average Canadian traveler on items like clothing, jewelery, electronics and home accessories. And 92% of Where Ottawa readers are return visitors to the city. 4 days Average length of each trip $1,240 Average spend per trip, per visitor (excluding travel and accomodations) 87% of readers considered Where shopping content valuable. Compared to the average Canadian adult, Where readers are: 88% more likely to spend $1,000+ on women’s 70% clothing per year. more likely to spend $1,000+ 53% on home electronics per year. more likely to spend $5,000+ 85% on furniture per year. more likely to spend $1,000+ 83% on home accessories per year. more likely to spend $1,000+ on men’s clothing per year. Source: Where 2013 Reader Survey Media Kit 2018