Where Canada Media Kits WHERE Ottawa Media Kit 2018 | Page 3

ottawa
Where OTTAWA
reader
Average age: 48
Average household income: $106,952
That’s 33% higher than the national
average.
54% are white collar+
That’s 44% more likely than the
average Canadian adult.
82% have a college education of higher
A number 15% higher than the
national average.
Where Ottawa
Community
Where readers are affluent and ready to spend
Where readers spend an average of $1,223 during their stay, where
the average traveler in Canada only spends $962. That’s 27% more! In
2016, Ottawa welcomed over 3 million overnight visitors who spent
$1.79 billion in the city, and 202 million hotel rooms were sold.
Active visitors
Visitors to Ottawa are actively
engaged in the city and all it
offers. Of total visitors, the
following percentages visited
Ottawa destinations:
35% BARS
Compared to the average
Canadian traveller,
Where readers are:
16% more likely to shop
during their trip.
56% more likely to dine at a
high-quality restaurant.
82% more likely to attend
cultural events.
59% more likely to go
sightseeing.
Media Kit 2018
70% Attractions/
MUSEUMS/
Galleries
77% of Where readers visited
an attraction they saw advertised
in Where.
62% Shops
71% of Where readers have
shopped at a store they saw
advertised in Where.
92% Restaurants
81% of Where readers dined at
a restaurant they saw advertised
in Where.
81%
of Where readers agree that
“Where ads provide useful
and relevant information.”
Overnight visitors:
3,000,000
Places of origin:
Canada U.S.A. Overseas
% % %
87
8
5
Sources:
Ottawa Tourism 2016 Annual Report
Where 2013 Reader Survey
Vividata Q2 2016/2016 Publishers’ Estimate
PMB Fall 2011