Where Calgary Magazine Where May June 2017 | Page 34

Health + Beauty
BY CAROL I N E G RE E N AND B R E A N N A MR OCZE K
LUSH-IOUS
You already know the handmade, natural bath and body brand Lush,
but it’s now in Calgary in a bigger and better way with a 2,500-square
foot store at Chinook Centre that takes after its flagship location on
Oxford Street in London, England. “We want to really take our product
demonstrations to a whole new level,” says Brandi Halls, the director of
brand communications. “Our new store design invites the customer to
experience the products before they take them home.” There's a large sink
for testing out bath bombs and bubble bars (including the popular-on-
Instagram “The Experimenter” geometric bath bomb) and a barber-style
chair for testing out hair care items (page 35).
— C.G.
FEMININE FORWARD
Whether you’re a fitness junkie or just an occasionally active gal, you’ll want to
check out the new Sport Chek Women concept store. “Calgary has a really strong
fitness community," Julia Laarhuis of FGL Sports says. "I think a lot of it is owed
to the women starting and running studios." The store is organized by activity
and has a large footwear selection. Shoppers can undergo specialty gait analysis
via an in-store treadmill to get set up in a perfect-fitting shoe. Alo Yoga, Anze,
and Reebok Women’s Black Label are among some of the exclusive studio-to-
street styles avalable. Get advice from the pros: Olympic bobsleigh athletes Jenna
Evans, Kasha Lee, and Janine McCue are store associates, and there are free
daily activities hosted by local fitness influencers, business owners, motivational
speakers, and nutritionists (page 40).
— C.G.
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where.ca
MAY/JUNE 2017
Every piece of Seed yoga
clothing is designed by Blake
Ward and sewn by his team
right here in Calgary. His “crop
to top” clothing uses locally-
grown hemp and organic cotton
to create soft, loose clothing.
Ethical manufacturing “just
makes sense” Ward says. “It
would be very ignorant for me
to see some of the third world
labour videos that I’ve seen and
still choose to use it.” There are
currently four products under the
Seed brand (including the waffle
shirt and antidote pant, pictured)
and all of them mix traditional
yoga clothing with modern
influences. “Real yoga clothing to
me is what people were wearing
in India for thousands of years,”
Blake says. “Seed clothing is
made from 100 percent natural
fabrics that breath and are
loose fitting.” Find Seed clothing
at pop-up shops at New Age
(page 40) on May 26 - 27,
June 30, and July 1, or online at
theseedstore.ca 
— B.M.
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