Key Actions to Achieve Client Recognition :
• Deliver Value : Provide solutions and results that significantly benefit your clients ' businesses .
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• Build
Relationships :
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Foster |
strong , |
trustworthy |
relationships |
with |
client |
executives . |
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• Specialize : Focus on a specific area where you can build a reputation as an expert .
Indicators of Success :
• Repeat business from clients .
• Positive feedback and requests for your continued involvement .
• Clients refer you to others and seek your services when they move to new companies .
Level Three : External Recognition
Definition : External recognition extends beyond your immediate circle to the broader industry . It involves being acknowledged by the media , thought leaders , and other external stakeholders as a leading expert in your field .
Key Actions to Achieve External Recognition :
• Publish and Speak : Write articles , publish books , and speak at conferences to showcase your expertise .
• Engage with Media : Participate in interviews and contribute to articles in reputable publications .
• Create Content : Share your knowledge through blogs , podcasts , and social media .
Indicators of Success :
• Unsolicited requests from media for interviews and contributions .
• High search engine rankings for your name or topics of expertise .
• Invitations to be a guest on podcasts , webinars , and panels .
• Recognition as a thought leader by peers and industry leaders .
Personal Relationships
While professional recognition is crucial , it ' s also essential to nurture personal relationships . Empathy , caring , loyalty , likability , and self-awareness are traits that strengthen both personal and professional connections , leading to a more fulfilling life .
Moving Up the Ladder
The three levels of recognition are not strictly sequential ; with strategic efforts , you can achieve higher levels earlier in your career . Focus on delivering value and building relationships at each stage to propel your career forward .
Assess where you currently stand on this ladder and identify actionable steps to move to the next level . This structured approach will help you gain the recognition needed to control your career and achieve long-term success .
Dr . Clifford J . Ferguson is the Managing Partner of Rainmakers , and Board Member of Glad ’ s House Kenya . You can commune with him on this or related matters via email at : Drcliffordjferguson @ me . com .
It ' s about time we took your business to the next level .
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