WHAT’S UP | JULY 2017 ISSUE
KPMG Launches
Media and Advertising Advisory Services
How to drive transparency &
improve media value measurement
Mastering the economics of media investments
Marketers are investing record amounts of time, effort and resources to
enhance their brand communication programs and are striving to stand out
in the crowded marketplace. In fact, consumer experience is expected to
overtake price and product as the number one brand differentiator over the
next five years.
But how can marketers better determine the value of their investments,
while still delivering winning campaigns?’
Make the most of your media spends
At KPMG, we guide companies to deliver intended communication
objectives. Our methodologies and connected approaches will help
companies to derive insights. Our Media Value measurement Economics
(MV M E) model will help advertisers to manage investments effectively and
agencies to deliver results economically.
Learning to succeed: Training on media basics
Our expert practitioners will impart knowledge and
expertise on the media landscape, industry spectrum,
basics of media buying and the future of media.
“
Today, companies
spend money on media
sub-optimally due to
lack of understanding of
complex media
landscapes and/or
absence of robust
matrices & processes to
capture efficiency,
partly due to lack of
transparency as well
”
Recognize true potential: Process Optimization
Assess communications, operations and work flow patterns
between the advertiser and the media & creative agency. This
is to optimize the activity/ responsibility chart and ‘who should
do what and when’ matrix
Manage by metrics: Spend Optimization
Assessment of robustness of agency performance using
appropriate matrices. Apply good learnings and avoid bad
ones in future programs
Commitments contracted: Agency Selection
Agency selection using proven methodology, setting agency
KPI’s, negotiating agency remuneration, agency incentive
setting, drafting agency contract