What's Up - July 2018 What's Up - July 2018 | Page 14

LIPTON GREEN ASIA 2018
#LetsMove Digital Video
•
Youtube, Facebook, Instagram and
Says.com
•
Start date: 20 th April – 25 th May (5
weeks)
•
16 Key Opinion Leaders (KOL’s)
•
•
•
Interactive sampling truck
Key areas around KL last two
weekends of April
Using KOL’s and Astro Radio team
Radio Ads
•
Stations: MY, ERA and HITZ
•
Number of sports: 482
•
Duration: 20 th April – 3 rd May
4 th May – 3 rd August
•
In 7-E, Shell Select
and MyNews
Mum-Mum,
Dah Makan
and many
more