What makes content the king? What makes content the king! | Page 8

CREATING
BRANDED
CONTENT
THAT
COUNTS!
Branded content isn’t just the
advertisements you place on prime time
tv or before youtube videos. It is beyond
just selling the product or service, it is
about selling the idea, the ‘why you do
what you do’ - and more interestingly,
how much do you know about what
you do, sell or produce. A few years
back, advertisers said, sex sells. Recently
enough, it was activism. Soon, it will be
knowledge. The foundation of human
behaviour is driven by knowledge, and
we’re here to create the knowledge
economy.
All brands need to realise that there are
ways to engage your consumer, intrigue,
inform and interact - it all eventually adds
upto the monetary benefits, but it has
a human touch to it. Buying decisions
are always driven by emotion, and then
backed up by logic, tap into that!