What makes content the king? What makes content the king! | Page 6

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CONTENT
IMPACTS
BRAND IMAGE
So what is the difference between the
coffee at your office desk and the latte at
a premium cafe - apart from the tangible
taste factor, it is how they choose to be
viewed - the premium cafe will always talk
about how they prepare coffee, or what
makes their coffee better. Of recent, they
also tend to talk about different types of
coffee, where it originates from, traditions
around coffee and so on. Eventually, it
is creating a community of those who
want to know more about what they are
consuming, and also getting societal
validation.
All that brands need is limiting the gap
between their identity and image. There
is a way to get your audience to indeed
build your identity with you, translating
into an image - intuitive brand building.
Branded content is all about constant
engagement and adding value to the
target consumer.