What makes content the king? What makes content the king! | Page 30

3 PRESS RELEASE 4 PRODUCT DESC. Press releases are a way to connect with your audiences directly to inform of the organization. From new innovations to an apology letter, an impact is laid when the words are weaved well to frame the public opinion of intent. Purchases are a result of emotional drives and are reasoned with logic. Your product must be a great innovation, but what you need is that magic of character and personality that your product gets – the brand it becomes! Product descriptions help setting that connect. 5 EBOOKS Whitepapers or EBooks are generally long content pieces that are targeted towards specific readers of industry experts. They are intended to engage and train while also stimulate the discovery of the knowledge source. EBOOK - ADVERTISING With immense competition encompassing businesses in all industries, it is indispensable for them to develop strategies to stand out and reach to the new leads and customer.