What makes content the king? What makes content the king! | Page 22

Iterative
edits to
refine
After the expert has penned
down their prowess, there is a
need to check whether the words
are crafted well, they fit properly
and are well targeted to your
needs. This is where are in-house
editing and content team comes
into picture - they scrutinize every
word, and collaborate with the
writers to refine to a ready - to
-publish piece. Here are a few
checks that the piece goes
through.
READING
BETWEEN
THE LINES
IS ONE
GREAT
SKILL
THAT
ALL
OUR
CONTENT
NINJAS
POSSESS.
10
8
Is the formatting alright
- are all the bold /
italic typefaces in place
with bulleted points
segregating data?
6
2
3
Is the Call to Action
enforced rightly in the
right place?
4
12
Does the
piece satisfy
the current
requirements?
Does the title
sound like the
voice of the
brand?
9
Does the piece fit
the broad vision
of the company’s
goals?
11
Is anything redundant
or irrelevant or too
obvious for the target
audience?
Is the introduction too
long - are individual
sentences worded
over 6 - 12 words?
5
Does every
sentence of
the piece
make
individual
sense?
How
credible are the
sources used?
7
Does this sound
perfect for the target
audience and the
company’s image?
1
Are all the
paragraphs
and sentences
connected
seamlessly with
good transitions?
Is this completely
original content and
is it free of grammar
errors? (Plagiarism &
Grammar test)