What makes content the king? What makes content the king! | Page 16

1 How did you come up with the
idea of your brand/service/
company? (Tell us your story)
2 What is the story behind the
people involved? (We can’t
meet you in person, but we’d
love to know the motive behind
each person’s’ involvement in the
organization)
3
Let’s talk
content!
Here’s is a list of the questions
we ask you to be as close to
your strategy or intent that we
can be. Here’s some deeper
insight into our process. We
like to dive deeper into the
experience you’re trying to
create for your target consumers.
We work towards analysing your
intent and the value you want to
create.
What gap does your product/
service fill?
4 What were the challenges you
faced while starting out and
building this up?
5 How would you define your
brand’s voice? (This is important to
understand where you come from,
you know the difference of voices
between Ellen and Trump?)
6
What is your broad purpose as an
organization? (Content builds up an
image, and we’d like to know what’s
the greater purpose)
7 What is the specific purpose of
this particular piece and how does
it fit into the bigger picture?
8 What is the ideal profile of the
writer? (So we can find just the
right person)
9 Who is at the forefront of this
piece - who is the potential
speaker of this content? (So that
we know how high the stakes
are, and what kind of content is
expected)
10
Who is the target audience?
Illustrate the typical persona types,
and the ones you are specifically
targeting.
11 What are the pain points of
your consumers and the potential
audience for the publication?
(Help us understand what you think
about your consumers)
12 What are some sources you’d
suggest for us to use?
13 Do you have any specific
formatting details we should take
care of? (We’ve all got OCD for
text sizes and typefaces)
14 You need any visuals to be
accompanied with the text? If you
already have one, please share it,
or if you need suggestions, please
mention. (Visual cues work well, if
you develop them independently,
that helps writers to know what
kind of information works well.)
15 What do you intend to do with the
piece - intrigue, interest or inform?
(The tonality, voice and structure of
the write-up depends on what the
purpose is)
16 How do you suggest the call to
action be placed - outright or
inbound? Should the brand’s name
be mentioned in the content? (This
impacts the structure and material
of the content piece)
17 What is your preferred length of
article?