What makes content the king? What makes content the king! | Page 12

2
THE
WHITEPANDA
ADVANTAGE
Information, articulation and words are synonyms of power
today. That’s the reason the power dynamic has shifted
to the nerds being at the top. Real people look for real
content that touches their heart and head at the same time.
Most purchases are emotionally driven, and then backed
up with logic. Wordsmiths fuel emotions with passion and
knowledge. From niche experts, generalists to opinionated
chaps – we connect people who have the knack to
articulate with innovative people and organizations who
need the power of articulation to inform, intrigue and
interact!
We’re White Panda - a platform that’s build of a wide
community of content creators and a wide network of
people who need this content, whether it is marketers who
have a content strategy in place, but need to spread out,
or brands looking to keep their consumers engaged. Our
platform chooses from our community of content creators
- from experts in their niche to the jack of all trades to get
the right kind of content - however weird, niche or detailed
the business needs are!