What is Influencer Marketing Influencer Marketing | Page 3

What works in Influencer Marketing

Carefully consider your
approach in influencer
marketing
•

•

Be organized, put together a strategy,
plan and budget, spend time on
research
Be patient and be human – people
talking to people, not companies
talking to companies

Develop a schedule

•
•
•

Does the influencer prefer monthly/
quarterly/biannual calls or newsletters?
Integrate with your PR schedule,
product release schedule, etc.
Send emails on behalf of key
executives. Plan travel schedules for
exec and arrange face-to-face meetings