Five Actors to Follow on Twitter by DINA GACHMAN source STUDIO SYSTEM NEWS
• the traditional line producer who makes sure all the stuff and all the people you need end up at the right place at the right time
• a social media producer who makes sure that all the content needed for a successful online campaign is created in the correct format and distributed over the appropriate blogs, notice boards and social media sites like Twitter and Pinterest.
Don’ t Ask Don’ t Get
Filmmakers I know seem to get shy when it comes to selling their wares. Don’ t be shy!
If a punter is hanging out on your site, they will appreciate a clear and precise call-to-action. Having a big“ Buy Now” button on your website isn’ t enough. You need to ask people to try out your movie throughout your social media cycle.
Asking people to watch the trailer, vote on choices of graphics etc will start to engage your audience. By the time they get to your product page, they will be reaching for their credit cards to get your new movie with hardly a shove from you.
Crowd funding websites can also contribute to this. By asking people to donate in exchange for a DVD means you are asking people before the movie actually enters production.
Make sure you map your site traffic so you can learn how your followers move around your site and blogs.
Blog Content Your Followers Will Love
You can’ t just talk about your film. You will bore the pants off your audience.
Instead, create content that solves key problems your audience faces. Make these problem solvers integrated into your movie. Once you get someone reading your content, bring them into your website via social media and search engines. Once you have a visitor on your site you can present them with film-specific information and focus them on buying your movie.
Think like a trade publication. Create content that you or your friends would really like and be willing to share with others. Learn How To Measure Results
There are powerful( and free) analytics tools which allow you to track a site or blog visitors journey through your website and social media. Learn how to use these tools. You will get really good at understanding how to maximise your website’ s potential and the results should be readily apparent.
Fade Out
The internet presents filmmakers a whole new opportunity for engaging audiences with your work. The effort in learning and maintaining this is not glamorous. It is hard, grungy work. At least you can keep your hands clean!
Five Actors to Follow on Twitter by DINA GACHMAN source STUDIO SYSTEM NEWS
FACEBOOK might be for friends( or for those random acquaintances you vaguely remember meeting at Sundance two years ago), but Twitter makes social media pretty democratic. You can follow your sister, your best friend, and your co-worker just as easily as you can follow people like Howard Stern, Ashton Kutcher, and Jane Fonda. They might not follow you back or reply to your gushing Tweets telling them how much you love them, but still. You can hear about what they had for dinner or who they’ re voting for in the next election. Plus, who knew Jane Fonda’ s middle name was“ Seymour” until she created her Twitter bio?
Patton Oswalt- @ PattonOswalt Anna Kendrick- @ AnnaKendrick47 Joseph Gordon-Levitt- @ hitRECordjoe Retta- @ unfoRETTAble Mindy Kaling- @ mindykaling
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