Westin Wellness Compilation 2014-revised0506.pdf May. 2014 | Page 90

THE WESTIN HYDERABAD MINDSPACE

Consumer Outreach: Social Media Success

3 X Average impressions on the days of event: 69360 (vs usual 25159)
3 X Average new fans from 21st to 23rd: 33 (vs usual 13)
OCIAL Many times more stories created during campaign: 3026 (vs usual 167)
MEDIA
UCCESS
rch 2014 A jump of 300% on each level during the time these Two Events

OCIAL MEDIA
UCCESS

ch 2014

ge impressions on other days: 25159
ge impressions on the days of event with our updates: 69360
Impressions from 21st to 23rd: 208080

ge new fans on regular days: 13
ge new fans from 21st to 23rd: 33
New fans from 21st to 23rd: 99

s created during campaign: 3026
ge on regular days: 167

p of 300% on each level during the time these Two Events.

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