Westin Wellness Compilation 2014-revised0506.pdf May. 2014 | Page 73

THE WESTIN WUHAN WUCHANG
Consumer Outreach: Social Media Results
Social Media Channel

Peak Exposure
(23rd

Mar)

Total
Exposure

New Followers

Hotel Official SINA WEIBO
Weibo posters related to
Westin Wedding Fair

19485

128691

102

Exposure 19485 on peak
time on 23rd March

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