Westin Wellness Compilation 2014-revised0506.pdf May. 2014 | Page 71

THE WESTIN WUHAN WUCHANG Consumer Outreach •  A flash mob creative performance was organised at one of the hottest shopping center of Wuhan •  Invite cards were handed out during the show to promote participation •  The unexpected performance drew massive media coverage, and comments on SNS •  View the Youku video here ©2010 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. CONFIDENTIAL & PROPRIETARY May not be reproduced or distributed without written permission of Starwood Hotels & Resorts Worldwide, Inc. 71