Westin Wellness Compilation 2014-revised0506.pdf May. 2014 | Page 20

THE WESTIN (China hotels)
Consumer Outreach: Social media
coverage
Headline: Westin Well-being Movement Begins Balanced Lifestyle
Renowned as an industry innovator with a history of firsts in the wellness space, Westin Hotels & Resorts
today announced the global launch of the Westin Well-being Movement, an ambitious $15 million brandwide campaign designed to enhance the well-being of guests and associates around the world. The yearlong initiative will introduce a string of innovative partnerships and programs across Westin’s six brand
pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. Today’s launch coincides
with the International day of Happiness and Well-being and the Spring Equinox – traditionally recognized
as the season of renewal.

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