Westin Wellness Compilation 2014-revised0506.pdf May. 2014 | Page 18

THE WESTIN (China hotels)
Consumer Outreach
• 

To encourage Well-being as a habitual lifestyle, a year-long, 21-day well-being tips
sharing campaign was run, with the full day launch held at The Westin Beijing
Financial Street

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The launch was designed to lead all participants into the meditation moment, and
suggest how ‘well-being’ can be incorporated easily into daily life. Every participant
got to experience the 6 pillars of Westin Wellness

• 

Participants were then encouraged to continue their wellness discovery online by
sharing wellness tips in the 21-day tips sharing campaign hosted on Weibo & Wechat

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