Westin Wellness Compilation 2014-revised0506.pdf May. 2014 | Page 128

Objectives Met
•  The Westin Well-being Movement was successfully implemented and executed in the
hotels, with guests, associates and clients in Asia Pacific region achieving their
definitions of well-being in relation to their professional careers.
•  Associates gained a deeper, thorough understanding of the Westin Wellness pillars
and are now able to better incorporate what they have learnt not just on guests, but
also for their personal lives
•  Guests went away with a lasting impression of Westin as a wellness innovator after
experiencing the six pillars of wellness for themselves
•  The Extensive Media Coverage generated meant the campaign successfully reached
out to Westin’s potential target group of well-heeled travellers in Asia Pacific

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