Western Pallet Magazine October 2022 | Page 15

OCTOBER 2022

PalletTrader Launches as First Wooden Pallet Marketplace

John Rock Inc. was one of the first major pallet distributors/recyclers to sign up on the Pallet Trader platform.  Pictured L-R are Bill MacCauley and Mike Venevaile, principals at John Rock, Inc.

The ubiquitous wooden pallet has joined the world of eCommerce marketplaces with the launch of  PalletTrader.

The new online platform, designed and built exclusively for the sourcing, buying and selling of commercial wooden pallets, brings the ease, simplicity and efficiency of a common eCommerce transaction experience to what has been a fragmented world of suppliers and pallet “recyclers” who have for years conducted business manually, typically by email, phone calls or fax, noted John Vaccaro, president of Bettaway Supply Chain Services.

Bettaway funded, built, and is operating PalletTrader as an independent, neutral online business platform, enabling and streamlining the digital trading and sale of pallets in a collaborative, secure eCommerce environment, providing its user community with workflows and tools to drive new efficiencies into pallet supply and management, Vaccaro noted.

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