Western Pallet Magazine November 2025 | Page 31

October 2025

Are your revenue streams diversified in terms of products, customers and industries served to help balance economic and seasonal ebbs and flows?

Revenue Considerations for Wood Pallet and Packaging Companies

For most pallet and packaging manu- facturers, profit depends on balance, whether between lumber prices and core availability, between volume and margin, and between the ulta-efficiency of focused mass production versus vertical or horizontal integration. The most successful companies have learned to diversify their revenue, spreading risk across complementary streams that rise and fall at different times.

In this article we look at primary, secondary and emerging revenue streams that are worth considering as you map your business strategy for 2026 and beyond.

Primary Revenue Streams

New and Recycled Pallet Sales: The core of the industry still revolves around new and recycled pallets. Maintaining both allows

November 2025