Double-click to add text
November 2025
And if you noticed Amazon appeared twice on the list, you’re right! The most transformative companies don’t rely on one strategic advantage. They stack them. Amazon didn’t win only through data or only through logistics — they combined both into a system competitors simply couldn't replicate.
Where to Start
Audit what you already own. Do you have years of performance data? Customer patterns? Supplier relationships that could become advantages?
Ask a different question. Stop asking "How do I sell more pallets?" Start asking "What problem am I solving that's bigger than pallets?"
Pick one pathway and commit. You don't need all five. You need one—built deeply and consistently over time.
From Revenue to Real Autonomy
The good news? These moats are proven. Amazon mastered data. Tesla mastered integration. Patagonia mastered mission-driven branding. The patterns are there to be borrowed.
Adapt winning strategies from other industries. Winning isn't about having the most resources; it's about rethinking what business you're really in.
Revenue growth without defensibility is temporary. A moat creates autonomy—a business you own, not one that owns you.
As Albert Einstein said, “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”
Your revenue model is a process of your thinking. Are you building a moat, or just swimming harder in the same pond?
Until next month—keep building deeper, not just bigger, and keep Bridging the Gap.
WPM