Turning the Machines On
Dear WPA members and friends,
Glenn
Glenn Meeks
Executive Vice President
Western Pallet Association
May 2025
Let’s be honest—when most people hear the term AI, their minds jump to Terminator-style robots, sci-fi stories, or jargon that sounds better suited for tech nerds than a pallet yard.
But here’s the reality: AI isn’t coming to our industry—it’s already here. Quietly, efficiently, and without fanfare, it’s reshaping how we manage our businesses and make decisions.
Whether it’s predictive analytics that help forecast lumber pricing, automated systems to improve warehouse operations, or intelligent software streamlining inventory and load planning, technology is no longer an “add-on.” It’s a multiplier. And those who learn to use it well are pulling ahead. Fast.
At the WPA, we’re not interested in chasing buzzwords. We’re focused on practical applications. That’s why we’re focusing on a deeper dive into AI and emerging technology through our Master Learning Groups, resource library, and committee work. We want to know: How can tech help you run leaner? Hire smarter? Avoid costly mistakes before they happen?
This isn’t about replacing people—it’s about multiplying your workforce with tools that keep you competitive. And for an industry that’s built on resilience and grit, adapting to smart technology is just the next phase in doing what we’ve always done: figuring out what works and getting the job done.
If your team is exploring new tools—or if you’re not sure where to begin—let us know. The WPA can be your launch pad for staying ahead without falling into the trap of tech for tech’s sake.
We’re not just moving pallets. We’re moving fast and moving forward.