38 WESTERN PALLET
Lumber & Pallet Industry. We see multiple sides: the challenges operators face, the innovations that are gaining traction, and the safety risks that come with faster production cycles. That gives us insight—and responsibility. The more we speak up, the better chance we have of shaping smart policy that reflects the reality on the ground.
So yes, technology is changing the pallet industry—and fast. But the real opportunity lies in how we respond. If we lean into the tools, stay close to our customers, and raise our voices in the rooms where decisions are made, we’re not just adapting to change—we’re helping lead it.
And that, to me, is the cutting edge.
WPM