24 WESTERN PALLET
matters—using AI, automation, and sustainable materials helps the industry grow. Speaking up for the industry at the legislative level strengthens our position, while environ- mental responsibility creates new oppor- tunities. Building strong relationships fosters teamwork and helps us handle challenges. Finally, ethical leadership, transparency, and education lay the groundwork for long-term success.
Emily: As the State Advocacy Chair, I think effective leadership today requires a blend of flexibility, clear communication, and a strong sense of the bigger picture. The challenges we face, from changing regulations to shifts in the market, demand that we stay in close touch with leaders at all levels and be ready to adapt when things change. For me, leadership is also about being authentic, approachable, and really listening to our members to make sure we’re pushing for policies that align with both their needs and the future of the industry.
Beatrice: I recall all the encouraging mentors who greatly inspired and helped me during my career path. They gave freely! It is important to pay it forward. Valuable qualities such as care and respect—do unto others as you would have done to you—matter. Work hard to maintain a positive outlook during challenging times. Perseverance is key to all our future success. What we demonstrate in our overall demeanor projects out to others, especially our team. Learn from past mistakes and share so others don't make similar mistakes. Most importantly, be open to change because, clearly, we are in an ever-changing business climate!
Jorge: This is hard to answer because every leader has different abilities and qualities. At the WPA, we have multiple opportunities to serve. I started by serving on a committee, then Annie Montey (one of our wonderful past presidents) asked if I wanted to be on a discussion panel on automation—the rest is history. Being humble is the key; it shows people, "Yes, I can help!" When Beatrice Vasquez (another great past president) asked if I wanted to be part of the Board, I immediately said yes. You don’t have to know everything—life is a learning experience, and we learn from one another.
Question 2: How has your leadership within the WPA contributed to the growth and success of the association, and what legacy do you hope to leave?
Tyrone: For 13 years, my leadership in the membership drive has grown WPA’s ranks, while my service on the board of directors has helped shape our direction. Contributing to long-range planning, I’ve helped chart a sustainable future. Together, these efforts have built a stronger, more unified association. My legacy? I hope it’s a thriving WPA, rooted in collaboration and foresight, where members feel valued and inspired. I aim to leave a framework—membership momentum, strate- gic clarity—that others can build on, ensuring our success endures well beyond my tenure.
Jorge: My goal as a leader in the WPA was always to add value. The real judges of whether we accomplished that are our members. We worked hard to provide answers to their challenges—whether in insurance, equipment, or navigating industry changes. Unlike larger associations where members struggle to get direct answers, we fostered a strong network where people feel embraced. I also prioritized leadership continuity. I handpicked my successor, ensuring fresh energy and momentum. I never led for personal gain—only to strengthen the WPA. I believe we’ve built something meaningful, and I’m proud of what we’ve achieved.
Beatrice: It has been an amazing journey and an incredible learning experience for me. I'm honored to have served on the board, executive committee, and as past president. Now, as the Outreach & Education Committee Chair, I continue to contribute to the WPA’s growth. Everyone I've worked with has been incredible. We faced challenges together and developed strategic plans to move the association forward. I hope my time and energy over the years continue to bear fruit for the WPA. Mentoring the next generation of members is important to me—there is so much potential for the future.
Everyone I've worked with has been incredible. We faced challenges together and developed strategic plans to move the association forward. I hope my time and energy over the years continue to bear fruit for the WPA. Mentoring the next generation of members is important to me—there is so much potential for the future.
Emily:
I’ve focused on building relationships and trust—both within our committee and across the association. It’s about staying engaged, listening to everyone’s input, and pushing forward even when progress feels slow. I’m really proud of the goals we’ve set for 2025, and I’m excited to see what we can accomplish together.
Ultimately, I want to leave a legacy where advocacy is truly at the core of everything we do. I also hope to inspire the next generation of leaders—especially women—to step up and make a difference.
Marcus:
I hope that my experience in the industry, combined with continued efforts to educate myself on global trends impacting our sector, contributes to the WPA’s success and provides value to both the board and membership. I don’t typically think of myself in terms of a legacy, but I do hope that my contributions bring meaningful value to the association and its members.
Nic:
I wish more people knew that a Board of Directors is nothing more than a group of volunteers who want the best outcome for the future of the WPA. I hope people look at me and say, “If he can do it, I can do it too!”
There’s this weird taboo around board positions, like you need to have some special qualifications. I thought the same thing when I first joined, but that’s not true. If you’re passionate about the pallet industry, that’s all you need to be a great board or committee member.