Western Pallet Magazine June 2024 | Page 11

June 2024

Bridging the Gap

with Kat Vasquez

Welcome to "Bridging the Gap with Kat," a new monthly column dedicated to the pallet industry aimed to help navigate through these exciting times. I’m Kat, a techno-optimist committed to leveraging technology as a powerful force for positive change. It all started with the book, "The Future Is Faster Than You Think," by Peter Diamandis. Since then I’ve used technology as my north star. And in this rapidly evolving landscape, staying informed and adaptable is crucial for success.

I’ve used technology as my north star. And in this rapidly evolving landscape, staying informed and adaptable is crucial for success.

The Pallet Industry is at a pivotal juncture as with the rest of our world. Pressing issues such as sustainability, AI, and automation demand that we embrace change and innovation. This column will serve as your resource for rethinking, retooling, and relaunching our approaches, ensuring we stay ahead of the curve and perhaps even revolutionize it.

Each month, I will provide insights on the latest technologies, transformative practices, and forward-thinking strategies. From topics on the importance of a data driven business to achieving net-zero emissions by 2050, we will

address each challenge with a proactive and optimistic mindset.

Join me in unleashing the hidden potential of our industry and bridge the gap between business and technology. Your feedback and participation are invaluable, so please share your thoughts and suggestions. I'll leave you with a quote at the end of every installment starting with this one:

“The best way to predict the future is to create it.” — Peter Diamandis WPM

Kat Vasquez, Contributing Writer