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corporations and policy makers – and in a sector where linearity is still the dominant operating model. This core business model and the advanced asset tracking, recovery and IT systems developed and deployed by Brambles allowed the company to score so well.
Jarkko Havas, Lead of Data and Metrics at the Ellen MacArthur Foundation, commented Brambles on its excellent score and added, “Brambles has been active in the development phase of Circulytics and we are glad to see the company is now finding value from the use of Circulytics. Brambles is taking active steps in transitioning to a circular economy and already showing excellent progress, which we hope to see continue through Circulytics going forward.”
Brambles also scored highly in the “outcomes” section of the assessment tool, which relates to inputs (in the form of materials and energy) and how the outputs in the forms of products or services contribute to the circular economy. Their focus on sustainable sourcing drew the attention of the assessment team, whilst also flagging up development areas for Brambles’ future strategy.
Juan José Freijo, VP Global Head of Sustainability for Brambles, welcomes this participation in Circulytics. As well as allowing assessment for both the circularity of production flows and the value chain of the company as a whole, provides feedback in the form of tailored insights and commentary from the Ellen MacArthur Foundation. “The power of this tool goes well beyond us; we encourage other organizations to use Circulytics to guide their circular journey. We can also use it within our Zero Waste World Program collaborations to design our way forward and measure our progress,” he says.
Juan José Freijo went on to conclude, “The world and specifically supply chain activities are in urgent need of circularity. Our participation in Circulytics is not driven by the sole desire to gain recognition for that which we have already achieved. The beauty of this tool lies in its capacity to further encourage and support our desire to become ever more circular in our operating model. This excellent result reinforces our ambition to further increase the proportion of our energy coming from renewable sources. Whilst we are proud of our share-and-reuse model and our current levels of sustainable sourcing, one of our overriding goals as a circular company is to further pursue a regeneration strategy for natural systems that can be affected by our operating footprint.”
About the Ellen MacArthur Foundation
The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. Since its creation, the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. The Circular Economy 100 (CE100) Network provides a pre-competitive space to learn, share knowledge and put ideas into practice. For more information, visit: www.ellenmacarthurfoundation.org
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