Western Pallet Magazine July 2024 | Page 9

State Advocacy

Goal: WPA influences policy and legislation as the source for research and education on western state issues related to the wood pallet industry.

Objectives: Increase member engagement in advocacy; Empower the legislative committee to determine the scope; Improve communications with like-minded associations; Increase targeted state legislator’s understanding of the wood pallet industry

Members

Sean Maxwell, Ben Rist, Daniel Rodriguez

Member Engagement

Goal: Promote continued growth in membership, engagement, and activities of the WPA.

Objectives: Increase WPA board utilization of committees; Increase member engagement opportunities; Increase diversification of engagement opportunities

Members

Marcus Blood, Ian Liddell, Bruce Kennedy, Nic Wilson, Deisy Melchor

Revenue Streams

Goal: Increase and diversify revenue through the delivery of value to the industry.

Objectives: Increase revenue through diversification; Identify sponsorship opportunities outside of the annual meeting; Set annual specific financial goals

Members

Scott Gutierrez-Chair, Jon Farinha, Jason Saunders, Zach Swenson, Justin Hegsted, Eric Wilderson

Resource

Goal: The affiliated pallet industries recognize WPA as a valuable resource for understanding the western region pallet environment.

Objectives: Improve awareness of the WPA by the North American pallet industry; Increase the effectiveness of communications to current members of WPA resources; Increase engagement of prospective members to utilize WPA as a valuable resource; Build and create valuable resources specific to the western pallet environment

Members

Beatrice Vasquez-Chair, Daniel Villasenor, Gregg Elam, Guy Gruenberg, Magali Melchor, Brint Walker, Mike Middleton

July 2024

WPA Committees

Are you interested in making a difference for your association and your industry? A great place to start is by volunteering with one of WPA's four strategic committees, listed below. Contact the WPA office at [email protected] to find out what is involved, and how you can participate.